Product Strategy Artifacts

How might we estimate desirability, feasibility, and viability?

Problem Statement

Attempts to increase cross-functional GTM collaboration were stalled by silo mentality, group bias, or meeting fatigue. Due to the lack of market research, stakeholders had to rely on internal experience and gut instincts i.e. SWAG

Proposed Strategy

• • Methods: adapted versions of the Amazon "Six Pager" and  Strategyzer "Innovation Scorecard"

  • Tools: Microsoft Teams, Forms, SharePoint

  • Outcomes: soft savings through increased alignment and efficiency 

Design Inspiration

• "Executives will bluff their way through the meeting as if they've read the memo because we're busy and so you've got to actually carve out the time for the memo to get read." - Jeff Bezos

• "Most of my meetings are now Google doc-based, starting with 10 minutes of reading and commenting directly in the doc... This practice makes time for everyone to get on same page, allows us to work from many locations, and gets to truth/critical thinking faster." -Jack Dorsey

How might we clarify decision-making roles for senior management?

Problem Statement

The organizational shift to remote work was largely reactive, resulting in adhoc decision-making, unintended downstream impacts, and frustration due to general lack of transparency from senior and executive leadership.

Proposed Strategy

• • Methods: RAPID Decision-Making framework, Decision diagnostic, Cardsort, Affinity mapping

  • Tools: OptimalSort, Powerpoint, RingCentral, Zoom, SnagIt

  • Outcomes: soft savings through increased alignment and efficiency 

Design Inspiration

“Real creativity is the ability to solve a problem you can’t solve by getting upstream of it and changing it into a problem you can solve. You can only do this by the application of radical common sense and ruthless simplicity.” -Dave Trott